Johann Prenninger has been leading the introduction of analytics and AI/ML at BMW AG in recent years. Since 2004, he has been responsible for the establishment of those technologies in production, development and aftersales at BMW in Munich.
Since 2019 he works in BMW’s Connected Company focusing on all aspects of smart natural language user interaction.
In his spare time, he is a lecturer at the Hagenberg University of Applied Sciences in Austria on the subjects of autonomous driving and automotive software engineering.
Johann Prenninger studied electrical engineering and received his doctorate with a focus on automation technology and robotics at the Vienna University of Technology.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries. In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.