Hui is a visionary leader in the automotive industry with over 15 years of experience, including a decade at Volvo specializing in Advanced Driver Assistance Systems (ADAS) and autonomous driving (AD). As an AD specialist and Product Manager at Zeekr Technology EU, she focuses on developing and deploying cutting-edge vehicle technologies to improve road safety.
With expertise in perception systems, AI, software engineering, and simulation, Hui manages the entire product lifecycle, from concept to launch. Her strategic leadership and technical skills contribute to Zeekr Technology EU's position at the forefront of automotive innovation, driving the advancement of AD features to enhance safety and efficiency.

The Pop in Your Job – What drives you? Why do you love your job?
My passion lies in leveraging artificial intelligence to revolutionize autonomous driving and accelerate the growth of mobility as a service. With 15 years in the automotive industry, I've seen AI's transformative potential for vehicle automation. At Zeekr Technology EU, I push boundaries to develop Advanced Driver Assistance Systems (ADAS) and autonomous driving (AD) solutions.
However, delivering AD solutions to global markets presents challenges such as varying regulations, infrastructure readiness, and diverse consumer expectations. Managing these complexities while driving innovation from concept to launch is demanding yet rewarding. Witnessing our technologies make roads safer and mobility smarter inspires me daily as we navigate these challenges, shaping the future of transportation together.